Tag: Sweden

Elsa Hosk for Gina Tricot

Elsa was recently in her homecountry Sweden shooting for local brand Gina Tricot, a brand Elsa frequently works with.



Additionally, we added new pictures of Elsa for Victoria’s Secret to our gallery! The pictures were taken in California and Elsa is joined by fellow angels Martha Hunt and Taylor Hill.


Big update!

Hi everyone, i’d like to apologize for the lack of updates lately but I’ve been incredibly busy. However I just updated our gallery with many pictures of Elsa for different jobs; Elsa is currently in her homecountry Sweden, we’re not sure if she’s there for work or vacationing.

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Elsa shooting for Victoria’s Secret in Malibú, CA


Elsa at J Mendel‘s Show


Shooting for Vogue Spain in St. Barths


Shooting for Lolarebella in Los Angeles, CA


Victoria’s Secret Clothing


Victoria’s Secret Swim


Victoria’s Secret Lingerie


Elsa Hosk covers Maxim February 2016

The wait is over! Elsa’s Maxim cover is here and she looks absolutely stunning!


The athletic training of Elsa Hosk, a former pro basketball player in Sweden, is apparent when she is in front of the camera: the intense focus, the commanding way her body performs, the transcendent magic of being fully in the moment. Hosk is warm and exuberant, an adventurous free spirit with a high level of physical prowess and discipline. She knows what it’s like to be knocked down and get back up again—and the knocks have only made her stronger. She thinks like a warrior and looks like a Nordic angel. She is, undeniably, a force.

You were born in Sweden. What was it like to grow up in a country that is mostly dark many months of the year?
Growing up like that, you don’t know anything different, so I guess you get used to it as a kid. It’s pretty intense now when I go back to Sweden after living in New York for seven years. The winters are so dark, you get to work in the dark and leave work in the dark—it can get pretty depressing. But on the other side of that, we have these beautiful summers where the light stays all day and all night. Swedish people live for the summer—it transforms everyone. I don’t want to miss having a Swedish summer vacation for as long as I live. It’s my favorite thing in the world.

You played professional basketball for two years, and you’ve said the intensity of the daily practices prepared you for your modeling career. Can you describe your mind-set before a game?
I’m so pumped before a game. I love the adrenaline. My brain is competitive. I get myself to a point where I feel like I’m going to explode! It’s so much fun. I can’t really explain it. I think I’ve always been like that. Playing sports is great when you’re young. It teaches you how to focus, how to direct your energy, how not to think about a million other things that are going on. I’ve been learning to box for the past three years. If you’re not 100 percent in the moment, you can be knocked out. There’s no time for hanging out in the brain thinking about stuff. You have to react from instinct.

Read the full interview with Elsa Hosk in Maxim‘s February issue, on newsstands January 27th, and be sure to subscribe so you never miss an issue.


Elsa’s Holiday Break!

First of all I’d like to wish everyone who celebrated a Merry Christmas and to those who are still celebrating this week a very Happy New Year!

As most of us, Elsa is currently taking a well deserved break for the Holidays, she spent Christmas with her family in Sweden and took some pictures with fans -that I won’t be posting out of respect for those people– and it’s currently vacationing in Brasil with some of her friends including her fellow Angel Lais Ribeiro, Lais & Elsa will be hosting a New Year’s Eve party tomorrow in Bahía! Thankfully Elsa and her friends have been sharing some pictures of the trip via social networks.


Elsa Hosk for Gina Tricot Christmas Campaign

Once again Swedish brand Gina Tricot has chosen Elsa to be their face! This time she is the face of their Christmas collection. She looks beautiful as always.


Elsa for Vélosophy

Once again Elsa is proving how important it is for her to help others, this time by becoming the newest ambassador for Scandinavian bicycle’s Vélosophy. Vélosophy is a brand that gives away one bicycle to a school girl in Ghana for every bicycle they sell, which is a huge contribution and makes us even prouder to be fans of Elsa! The campaign was shot in Stockholm by photographer (and Elsa’s friend) Kalle Gustaffson



velosophy.ccIn the studio with @kalle_gustafsson shooting this beautiful woman and our new brand ambassador @hoskelsa So happy that she wants to work with us and ride on a Vélosophy bike. And at the same time helping a schoolgirl in Ghana get a bike of her own. Through our One For One promise supporting @unicef and @unicefsverige (for every bicycle sold we donate another to a young schoolgirl in Ghana.) #velo #bici #cycle #bike #cykel #design #designblog #vélo #unicef #porteur #fixed #Scandinavia #charity #photography #onegear #fixie #Stockholm #hipster #bicycle #자전거 #自転車 #porteur #ποδήλατο #bicicletta #自行車 #oneforone #newyork #brooklyn #williamsburg #Ghana #charity

If you want to know more about Vélosophy click HERE.

Elsa shooting for Elle Sweden

Elsa was shooting for ELLE Sweden this week in Stockholm! We don’t know if she will have a cover or when the editorial will be out, but we will post all the information as soon as possible.

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How Elsa Hosk Went From Pro Basketball Player to Victoria’s Secret Angel

How Elsa Hosk Went From Pro Basketball Player to Victoria’s Secret Angel
Janelle Okwodu Industry August 4, 2015 — 09:24PM

On the surface, Elsa Hosk is the prototypical Victoria’s Secret Angel: blond, bubbly, and seemingly born to wear the brand’s sultry lingerie. Though she fits perfectly with the brand’s ethos, Hosk took an unexpected route to the VS runway. Before building a career as a model, she rose through the ranks as an athlete, playing professional basketball on Sweden’s national team. Armed with the discipline and drive she garnered in the sports world, the Swede traded her basketball jerseys for turns on the catwalk for Dior, Giambattista Valli, and, of course, Victoria’s Secret. With a forthcoming collaboration with Re/Dun and burgeoning work as a designer, Hosk is preparing for her next role, all while enjoying her newfound fame.

How did you first become involved in sports growing up?

I started playing basketball when I was young. I’ve always had this drive, that if I do something, I want to do it all the way. I want to make sure I’m the best at it. I made my dad put up a basket on my street, and I would just practice all day. I played in school, and eventually I got really good since I was practicing way more than my teammates. I just started advancing, going up in one class higher. Then I started training with the Stockholm team—they’re called the Zero-Eights—and eventually I started playing.

Did playing team sports influence your modeling career in any way?

Playing a team sport, coming from that, and being athletic is so helpful in modeling. Sports also teach you that you have to be a team player, you have to let everybody do their thing, and come together, and listen to people. It can’t be one person running the whole show. Also having control of your muscles as a model is incredibly important. When I pose, I use every single muscle in my body. It just makes you a better model if you’re athletic, I think. Even holding a pose for a long time, making your body into strange shapes, and just knowing what it looks like—I think [for me] that comes from being a basketball player.

What prompted you to focus on modeling rather than sports?

It was my dad who [got me into it]. One of my cousin’s friends modeled, and she would always talk to my dad and tell him that I needed to give it a try. I was really young at the time—I was 12, 13—and she [would say], “Elsa needs to be a model.” This was, like, 15 years ago, so it wasn’t what it is now. Today everybody wants to be a model because of social media and the Internet. I feel like kids nowadays know so much that I didn’t know then. I was just playing basketball, being a kid, I had no idea that you could even be a model.

When my dad told me that he’d sent my pictures to an agency, I thought he was crazy, but they asked to see me. I went up there, I remember, dressed in this lime-green sweater from H&M, and I had my brother’s old Acne jeans, and I felt so cool. I had braces, with big cheeks, curly hair. They wanted me, so I just started working. At first modeling wasn’t something I wanted, so it was kind of strange. I thought, All right, this is cool. This is some extra money on the side. I grew to love it; I felt grown up having my own job and doing these shoots on the weekends.

How have your first few months as a Victoria’s Secret Angel been?

Amazing and unexpected. When I came here to New York and I was leaving my old life in Sweden behind, I knew I wanted to go for it. I was going to model full time and approach it with the same drive that’s always allowed me to push myself. I love working with the brand, especially when we get to do something as big as the show. Those events are larger than life, and it feels wonderful to be a part of something that beloved. Everyone knows the Victoria’s Secret Fashion Show, and it was always something I’d watched growing up. It’s going to be cool this year—Ed [Razek] told us about the themes, and I’m so excited. He’ll text us sometimes: “So these are the themes, what do you think about this act for the show?” It’s fun. We do have input on the acts. It’s great that he and the brand listen to us because, in a way, we’re the customer, too.

You worked with Victoria’s Secret Pink for several years before becoming an Angel. How was making the switch between brands?

When I signed with IMG, they were sort of pushing me in the direction of Victoria’s Secret even without me knowing it. They kept sending me to Pink, and [Pink] was like, “We’re not sure.” And finally, Helen, the art director of Pink, saw me, and she was like, “I want to try her. I like her.” So my agents told me, “Elsa, this is your shot, just give it your all.” I was so excited, I just remember dancing the entire day on set, I had never had more energy in my life.

I grew so comfortable with Pink, they really [became] my family, in a sense. That’s so rare for a model, I think, to have a brand you work so closely with, over such a long period. It creates a security for your life—not being afraid to not have a job the next day or the next year, you know that it’s going to be there.

You’re going to be stepping into the role of designer soon. Why did you want to do something behind the scenes?

My personal style has always been more about vintage. I love what Alessandro Michele is doing right now at Gucci, taking that vintage aesthetic and making it feel modern. Of course, it is hard to find something that is cool and incredibly well-made without spending a lot of money. I’ve been working on something with my friend who’s a designer, and hopefully we’ll come out with it at the beginning of next year. I want to provide something that is very affordable but has a very high sense of quality in materials and is fashionable. I don’t think there are enough options for that. It’s difficult to try and shop for things that are inexpensive because you’ll find the cuts are wrong or the fabrics aren’t good quality. We want to do something cool but affordable.

I’m doing this little jeans collaboration with Re/Dun, as well. I’ve always loved vintage Levi’s. I collected them for years. Jamie [Mazur], who’s one of [Re/Dun’s] founders, found out that I am obsessed with vintage Levi’s, and he is, as well. He was like, “Why don’t you do a collaboration with us?” So we came up with these jeans that are high-waisted and very slim, with a baby flare that makes your legs look a mile long. I love projects like this that let me express my creativity and have fun in the process.


Elsa Hosk for Gina Tricot

First of all, I’d like to apologize for the lack of updates but I’m currently in exams from school so I haven’t had as much time as usual to update the website. I’m doing my best to keep it all up to date.

Swedish brand Gina Tricot has announced Elsa as the face of their new summer collection! Here are to videos of Elsa shooting for the brand and answering some questions.

Pictures will be up in our gallery tomorrow so don’t forget to come back and check them out.

Elsa is shooting for Elle Sweden!

Elsa just shared some pictures via Instagram from a photoshoot in California, USA. No words on when the shoot will be released but we do know the shoot it’s for Elle Sweden so maybe (and hopefully) a new cover is coming our way.

Check the pictures from Elsa’s and Lisa Lindqwister (Elle Sweden’s editor) social networks.

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