Tag: New York

Elsa Hosk for DJ – David Jones frames big name models in front of New York skyline for spring-summer shoot

Elsa recently shot for Australian brand David Jones! We’re not sure of when the campaign will be out but Elsa is most likely going to take part on the brand’s next fashion week show!

David Jones frames big name models in front of New York skyline for spring-summer shoot

May 21, 2016 11:00am



A BIG-NAME model needs a big-name backdrop.

So David Jones has used the Big Apple skyline for its latest shoot after recruiting Victoria’s Secret model Elsa Hosk for its upcoming spring-summer collection.

No longer relying only on local names, DJs recruited Hosk and two other new faces to feature with Aussie glamour Jessica Gomes and fellow ambassador Montana Cox, who shot the looks in New York last week.

“Elsa Hosk is one of the hot girls of the moment,” DJs merchandise director Donna Player said. “She has worked for Dior, Dolce and Gabbana, H & M and she is an Angel.

“She is really of the moment. We also have Hyun Ji Shin, who won Korea’s Next Top Model, and an emerging talent called Izi Miller, who is based in New York.”
Player said the logic behind featuring a varied range of models was to show a global point of view.
“All these beautiful faces will really bring that to life,” she said.
Elsa Hosk modelling for DJs. Picture: Stuart Ramson
The five beauties will showcase upcoming trends that aren’t a stretch from what is already in store.

“I don’t know if they are new trends or are just evolution of some existing trends, but certainly this whole sports luxe continues,” Player said.

“But it has really been revitalised with neon prints and tonal colour blocks.”



The Victoria’s Secret Angel on her favorite sports bras and go-to workouts. ​

JAN 20, 2016
If you thought most Victoria’s Secret models earn those sick bodies through a hardcore diet of water, lettuce, and…well that’s about it…congratulations, you played yourself. Many, including newly minted Angel Elsa Hosk go for intense workouts like Aerospace NYC, Flywheel Sports barre classes, and Hosk’s personal favorite, boxing. It’s fitting then, that when the model popped by the office last week to chat about Victoria’s Secret’s latest promotion—buy any sports bra, get a pair of workout pants for free—the first topic of discussion was which bras she loved the most. “This is my personal favorite,” Hosk told us, gesturing to the new Angel by Victoria’s Secret sports bra. “It looks really cute on the body and it’s really comfortable. If you’re like an A or a B this cup is perfect.” She added, “These new maximum support ones are really, really good. If you have a bigger cup, then this is all you need.” Read on as Hosk shares more of her favorite bras, go-to workouts, and why she’s team no-frills at the gym.
I recently took an Aerospace workout in the Knockout Front-Close bra! It was one of the hardest workouts I’ve ever done.

We were talking about that earlier. I almost threw up, it’s so hard. The bra, though, gives you such good support for high intensity workouts.

They’re like armor. That’s what I felt like.

They’re like armor, but it’s comfortable. It won’t move, but it won’t squish your boobs in. I think often the biggest problem when you wear these is it creates just like one uni-boob. These don’t. Also, what’s nice is all the the bras range in size. We have bras that go up to a 38DD, 36DDD, and even as low as a 32A.

Whoa, okay!

So we’ve got something for everybody, literally. Depending on your cup size, or activities—and style wise, too.

Last time we talked you told me you did a lot of boxing. Do you still do that?

I still do boxing.

Where do you go?

Mendez Boxing in New York.

That’s hardcore!

I know. It’s very gritty. It’s like all professional boxers, but I kind of like it that way. It inspires me a lot. You don’t have to look too pretty when you go in there. We were just doing Aerospace and the studio is so open, it’s light and everyone sees you. And you’re like, “Oh, shit. I feel like I’m on a runway.” My boxing game is like, you get in there, you sweat, you go nuts…But, it’s fun to mix it up with bar training, pilates, yoga, things that will stretch you out. Because boxing is so much about hunching.
What do you wear to go boxing? Do you wear matching clothes?

I wear a sport bra. The maximum support one and just these leggings. That’s all I ever wear all the time. It’s hot to wear anything. I sweat like a pig, and I don’t want to walk around in anything else.

Do you have different outfits for different workouts? A boxing look versus a spin look versus a bar look?

In my gym, I don’t want to wear anything too bright or crazy. I don’t want to attract too much attention because there’s professional boxers around, you know? But maybe when I go to classes I want to look cuter. Walking around town, all these girls are so fashionable. And I’m so lucky because I can wear this Victoria Secret. It’s the best stuff ever. Maybe then I’ll put on something that’s more printed, and more colorful, and more fun.

I do feel like when I started going to bar classes, I felt like, crap I’ve got to step my game up.

Exactly! Crap! You got to step it up! You see all these girls, and they’ve got different outfits everyday…You need to be as on it as you are with your day-to-day outfits.

This is what I do: I have “the athletic look” I wear out on the weekends when I’m doing errands that’s like ‘Oh, I could have been coming from the gym,’ even if I’m not…Do you ever do that?

Yeah, yeah. I do. All of the things from Victoria’s Secret are so easy to take from running errands into the gym and vice versa, because it is so cute and it’s acceptable to wear now out in the streets―you throw on a pair of sneakers, maybe even a knit sweater over it, and it’s cute with like, a leather jacket. You look like you could be going to the gym, or you’ve just been there.

Like I could wear what you’re wearing and just say, “Oh, I’m going to yoga!”

[Laughs] But actually for pizza.



Elsa Hosk covers Maxim February 2016

The wait is over! Elsa’s Maxim cover is here and she looks absolutely stunning!


The athletic training of Elsa Hosk, a former pro basketball player in Sweden, is apparent when she is in front of the camera: the intense focus, the commanding way her body performs, the transcendent magic of being fully in the moment. Hosk is warm and exuberant, an adventurous free spirit with a high level of physical prowess and discipline. She knows what it’s like to be knocked down and get back up again—and the knocks have only made her stronger. She thinks like a warrior and looks like a Nordic angel. She is, undeniably, a force.

You were born in Sweden. What was it like to grow up in a country that is mostly dark many months of the year?
Growing up like that, you don’t know anything different, so I guess you get used to it as a kid. It’s pretty intense now when I go back to Sweden after living in New York for seven years. The winters are so dark, you get to work in the dark and leave work in the dark—it can get pretty depressing. But on the other side of that, we have these beautiful summers where the light stays all day and all night. Swedish people live for the summer—it transforms everyone. I don’t want to miss having a Swedish summer vacation for as long as I live. It’s my favorite thing in the world.

You played professional basketball for two years, and you’ve said the intensity of the daily practices prepared you for your modeling career. Can you describe your mind-set before a game?
I’m so pumped before a game. I love the adrenaline. My brain is competitive. I get myself to a point where I feel like I’m going to explode! It’s so much fun. I can’t really explain it. I think I’ve always been like that. Playing sports is great when you’re young. It teaches you how to focus, how to direct your energy, how not to think about a million other things that are going on. I’ve been learning to box for the past three years. If you’re not 100 percent in the moment, you can be knocked out. There’s no time for hanging out in the brain thinking about stuff. You have to react from instinct.

Read the full interview with Elsa Hosk in Maxim‘s February issue, on newsstands January 27th, and be sure to subscribe so you never miss an issue.


How Elsa Hosk Went From Pro Basketball Player to Victoria’s Secret Angel

How Elsa Hosk Went From Pro Basketball Player to Victoria’s Secret Angel
Janelle Okwodu Industry August 4, 2015 — 09:24PM

On the surface, Elsa Hosk is the prototypical Victoria’s Secret Angel: blond, bubbly, and seemingly born to wear the brand’s sultry lingerie. Though she fits perfectly with the brand’s ethos, Hosk took an unexpected route to the VS runway. Before building a career as a model, she rose through the ranks as an athlete, playing professional basketball on Sweden’s national team. Armed with the discipline and drive she garnered in the sports world, the Swede traded her basketball jerseys for turns on the catwalk for Dior, Giambattista Valli, and, of course, Victoria’s Secret. With a forthcoming collaboration with Re/Dun and burgeoning work as a designer, Hosk is preparing for her next role, all while enjoying her newfound fame.

How did you first become involved in sports growing up?

I started playing basketball when I was young. I’ve always had this drive, that if I do something, I want to do it all the way. I want to make sure I’m the best at it. I made my dad put up a basket on my street, and I would just practice all day. I played in school, and eventually I got really good since I was practicing way more than my teammates. I just started advancing, going up in one class higher. Then I started training with the Stockholm team—they’re called the Zero-Eights—and eventually I started playing.

Did playing team sports influence your modeling career in any way?

Playing a team sport, coming from that, and being athletic is so helpful in modeling. Sports also teach you that you have to be a team player, you have to let everybody do their thing, and come together, and listen to people. It can’t be one person running the whole show. Also having control of your muscles as a model is incredibly important. When I pose, I use every single muscle in my body. It just makes you a better model if you’re athletic, I think. Even holding a pose for a long time, making your body into strange shapes, and just knowing what it looks like—I think [for me] that comes from being a basketball player.

What prompted you to focus on modeling rather than sports?

It was my dad who [got me into it]. One of my cousin’s friends modeled, and she would always talk to my dad and tell him that I needed to give it a try. I was really young at the time—I was 12, 13—and she [would say], “Elsa needs to be a model.” This was, like, 15 years ago, so it wasn’t what it is now. Today everybody wants to be a model because of social media and the Internet. I feel like kids nowadays know so much that I didn’t know then. I was just playing basketball, being a kid, I had no idea that you could even be a model.

When my dad told me that he’d sent my pictures to an agency, I thought he was crazy, but they asked to see me. I went up there, I remember, dressed in this lime-green sweater from H&M, and I had my brother’s old Acne jeans, and I felt so cool. I had braces, with big cheeks, curly hair. They wanted me, so I just started working. At first modeling wasn’t something I wanted, so it was kind of strange. I thought, All right, this is cool. This is some extra money on the side. I grew to love it; I felt grown up having my own job and doing these shoots on the weekends.

How have your first few months as a Victoria’s Secret Angel been?

Amazing and unexpected. When I came here to New York and I was leaving my old life in Sweden behind, I knew I wanted to go for it. I was going to model full time and approach it with the same drive that’s always allowed me to push myself. I love working with the brand, especially when we get to do something as big as the show. Those events are larger than life, and it feels wonderful to be a part of something that beloved. Everyone knows the Victoria’s Secret Fashion Show, and it was always something I’d watched growing up. It’s going to be cool this year—Ed [Razek] told us about the themes, and I’m so excited. He’ll text us sometimes: “So these are the themes, what do you think about this act for the show?” It’s fun. We do have input on the acts. It’s great that he and the brand listen to us because, in a way, we’re the customer, too.

You worked with Victoria’s Secret Pink for several years before becoming an Angel. How was making the switch between brands?

When I signed with IMG, they were sort of pushing me in the direction of Victoria’s Secret even without me knowing it. They kept sending me to Pink, and [Pink] was like, “We’re not sure.” And finally, Helen, the art director of Pink, saw me, and she was like, “I want to try her. I like her.” So my agents told me, “Elsa, this is your shot, just give it your all.” I was so excited, I just remember dancing the entire day on set, I had never had more energy in my life.

I grew so comfortable with Pink, they really [became] my family, in a sense. That’s so rare for a model, I think, to have a brand you work so closely with, over such a long period. It creates a security for your life—not being afraid to not have a job the next day or the next year, you know that it’s going to be there.

You’re going to be stepping into the role of designer soon. Why did you want to do something behind the scenes?

My personal style has always been more about vintage. I love what Alessandro Michele is doing right now at Gucci, taking that vintage aesthetic and making it feel modern. Of course, it is hard to find something that is cool and incredibly well-made without spending a lot of money. I’ve been working on something with my friend who’s a designer, and hopefully we’ll come out with it at the beginning of next year. I want to provide something that is very affordable but has a very high sense of quality in materials and is fashionable. I don’t think there are enough options for that. It’s difficult to try and shop for things that are inexpensive because you’ll find the cuts are wrong or the fabrics aren’t good quality. We want to do something cool but affordable.

I’m doing this little jeans collaboration with Re/Dun, as well. I’ve always loved vintage Levi’s. I collected them for years. Jamie [Mazur], who’s one of [Re/Dun’s] founders, found out that I am obsessed with vintage Levi’s, and he is, as well. He was like, “Why don’t you do a collaboration with us?” So we came up with these jeans that are high-waisted and very slim, with a baby flare that makes your legs look a mile long. I love projects like this that let me express my creativity and have fun in the process.