Free People has finally released their September lookbook with Elsa! She looks amazing and beautiful as always. The campaign was shot in Paris and Elsa is joined in the pictures by models Emily Didonato and Martha Hunt.
Free People has finally released their September lookbook with Elsa! She looks amazing and beautiful as always. The campaign was shot in Paris and Elsa is joined in the pictures by models Emily Didonato and Martha Hunt.
This is the second collection Elsa designed for Bik Bok and is a sequel to last year’s success.
The inspiration behind the summer collection comes from the 90’s supermodels and especially Italian Vogue’s editorials with Kate, Linda, Naomi, Claudia and Christy in mind.
The collection is a combination of cool and glamorous, from casual denim to the little black.
“I had a lot of fun designing this collection and it has been a dream to get the opportunity to create all my 90’s favorite products. It is more glamorous and feminine than the first collection I did, but at the same time fun and cool”, Elsa Hosk said.
Bik Bok and Elsa worked together as early as 2005 when she was a model for a Bik Bok campaign. The Scandinavian background blended with the glamorous American lifestyle is the perfect combination for designing a wonderful collection that fits the Scandinavian IT girl.
The collection is the perfect summer wardrobe with cool statement products that are easy to carry for everyday and party. The collection is versatile and can be styled in countless combinations. Key garments are the printed skirts, the playsuit and the romantic white set of rice breeds. The sunglasses with cat-eye shape make the outfit complete.
“We are very proud to present another collection together with Elsa. We love her style and it also makes our customers so it feels great to now offer the perfect summer collection”. Emma Hedman, Marketing Manager in Bik Bok.
The collection will be launched in selected Bik Bok stores and online on 31st of May.
